Cloud Investments, LLC (Huntsville)

Name: Cloud Investments, LLC
Address: 200 Clinton Ave, Huntsville, AL, 35801
Telephone: 256-715-0094

Cloud Investments, LLC is a large advisory firm based in Huntsville. It manages $123 million of regulatory assets for 966 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdictions of Alabama, Colorado, Florida, and 3 other states.

Cloud Investments provides portfolio management for individuals and small businesses and educational seminars and workshops. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Cloud Investments: assets under management

The assets under management (AUM) of Cloud Investments, LLC is $123 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 23% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $123 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $127.33 thousand each.

Investments

The firm invests in investment and business development companies the most. They account for 62% of the total AUM. The second-largest asset type is exchange traded securities, which make up 37% of the firm’s portfolio. Investments in cash and cash equivalents form 2% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Cloud Investments, LLC for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Cloud Investments serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Cloud Investments is individuals with 541 clients and $86.1 million of assets under management. Among the 4 most similar advisory firms, Cloud Investments has the 2nd lowest percentage of individuals out of all clients.

The amount of regulatory assets under management is $123 million for 642 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Cloud Investments doesn't advise any private funds.

Careers at Cloud Investments, LLC

The company employs 5 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 5 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Don Paul Cloud	Managing member	1 Oct 2015	75% - 100%	5362093
Lauren Johnson Borden	Chief compliance officer	1 Oct 2017	Other	5798986

Based in Huntsville

The principal office where Cloud Investments, LLC performs its advisory services is located at 200 Clinton Ave, Huntsville, AL 35801, which is also the mailing address of the firm. An additional office of the firm is in Gadsen, AL. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 256-715-0094 or by fax 256-585-6079. The normal business hours are 8:30-5:30 on Monday - Friday. You can find more information about the New York firm at cloudfinancial.com/.