Persimmon Capital Management LP (Blue Bell)

Name: Persimmon Capital Management LP
Address: 1777 Sentry Parkway West, Blue Bell, PA, 19422
Telephone: 484-572-0500

Persimmon Capital Management LP is a large advisory firm based in Blue Bell. It manages $221.56 million of regulatory assets for 86 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdiction of Pennsylvania.

Persimmon Capital Management provides financial planning services, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, selection of other advisers, and weekly curated topical articles. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Persimmon Capital Management: assets under management

The assets under management (AUM) of Persimmon Capital Management LP is $221.56 million. The firm's AUM has gone down by -9% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $101.74 million in discretionary accounts and $119.82 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $2.68 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $2.5 million.

Persimmon Capital Management has custody of $17.21 million in cash and securities for 11 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 55% of the total AUM. The second-largest asset type is investment and business development companies, which make up 28% of the firm’s portfolio. Investments in state and local bonds form 7% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Persimmon Capital Management LP for their services and products based on a percentage of assets under management, fixed fees, and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Persimmon Capital Management serves?

The firm provides services to individuals, investment companies, high net worth individuals, and pooled investment vehicles. The largest group of clients of Persimmon Capital Management is high net worth individuals with 18 clients and $132.74 million of assets under management. Among the 9 most similar advisory firms, Persimmon Capital Management has the 4th lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $196.95 million for 33 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Persimmon Capital Management also advises several private funds. Namely, three hedge funds. The minimum investment commitment required of non-related persons ranges from $0 to $500,000.

Careers at Persimmon Capital Management LP

The company employs 5 people that are either part- or full-time employees. 60 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Arthur J Holly has served as the Chief Investment Officer since 1 Aug 2014. Timothy Michael Melly joined the executive team most recently as the Vice President, Research.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Ltd Persimmon Partners	General partner	1 Dec 1998	Other	51-0391973
Gregory Scott Horn	President, chief compliance officer, managing partner	1 Dec 1998	75% - 100%	1186796
Kent George Bonniwell	Limited partner	1 Dec 1998	Other	4369378
Amy Beth Armstrong	Vice president, client services	1 Jan 2004	Other	2635807
Amy Beth Rau	Vp, client services	1 Jan 2004	Other	2635807
Walter Warren Grant	Director of alternative strategies	1 Jan 2006	Other	2181749
Todd Emil Dawes	Senior vice president	1 Jan 2006	Other	4547462
Guy Joseph Fragle	Vice president	1 Jan 2007	Other	2259632
Guy J Fragle	Shareholder	1 Jan 2007	Other	2259632
John Patrick Collins	Senior vp and partner	1 May 2009	Other	2295567
Kevin John O'shea	Senior vice president	1 Jun 2009	Other	2509008
Clayton Shawn Gibson	Senior vice president	1 Jan 2012	Other	2629166
Timothy Michael Melly	Vice president, research	1 May 2014	Other	4976825
Arthur J Holly	Chief investment officer	1 Aug 2014	Other	4386599

Indirect Owners

The SEC currently registers 1 indirect owner.

Name	Entity	Date acquired	Ownership	Employer ID
Gregory S. Horn	General partner	1 Dec 1998	75% - 100%	51-0391973

Based in Blue Bell

The principal office where Persimmon Capital Management LP performs its advisory services is located at 1777 Sentry Parkway West, Blue Bell, PA 19422, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 484-572-0500 or by fax 215-283-0110. The normal business hours are 9:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at persimmoncapital.com.