Traff Asset Management, Inc. (Tyler)

Traff Asset Management, Inc. is an adviser based in Tyler. It manages $67.53 million of regulatory assets for 98 client accounts. It has been registered with the SEC as an adviser since 2005 and has operated in the jurisdictions of Louisiana and Texas.

Traff Asset Management provides portfolio management for individuals and small businesses and portfolio management for businesses and institutional clients. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Traff Asset Management: assets under management

The assets under management (AUM) of Traff Asset Management, Inc. is $67.53 million. The firm's AUM has grown by 170% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $67 million in discretionary accounts and $528 thousand in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $690.7 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $528 thousand.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Traff Asset Management, Inc. for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Traff Asset Management, Inc.

David Lee Traff has been acting as President since 1 Oct 2005. Jason David Traff joined the executive team most recently as the Principal.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
David Lee Traff	President	1 Oct 2005	75% - 100%	1131878
Rita Traff	Treasurer/secretary	1 Oct 2005	Other	5064403
Jason David Traff	Principal	1 Apr 2009	Other	5645090

Based in Tyler

The principal office where Traff Asset Management, Inc. performs its advisory services is located at Plaza Tower 110 N. College, Tyler, TX 75702, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.