Waypoint Capital Advisors, LLC (Minneapolis)

Name: Waypoint Capital Advisors, LLC
Address: 600 South Highway 169, Minneapolis, MN, 55426
Telephone: 612-979-2320

Waypoint Capital Advisors, LLC is a large advisory firm based in Minneapolis. It manages $193.46 million of regulatory assets for 202 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of Arizona, Minnesota, and Texas.

Waypoint Capital Advisors provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Waypoint Capital Advisors: assets under management

The assets under management (AUM) of Waypoint Capital Advisors, LLC is $193.46 million. The firm's AUM has grown by 83% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $190.76 million in discretionary accounts and $2.7 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $949.06 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $2.7 million.

Waypoint Capital Advisors has custody of $87.79 million in cash and securities for 31 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 47% of the total AUM. The second-largest asset type is exchange traded securities, which make up 29% of the firm’s portfolio. Investments in state and local bonds form 14% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Waypoint Capital Advisors, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Waypoint Capital Advisors serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Waypoint Capital Advisors is high net worth individuals with 32 clients and $189.5 million of assets under management. Among the 13 most similar advisory firms, Waypoint Capital Advisors has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $193.46 million for 43 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Waypoint Capital Advisors doesn't advise any private funds.

Careers at Waypoint Capital Advisors, LLC

The company employs 4 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 4 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
David Alfred Baratta	Managing member/ principal	1 Feb 2005	25% - 50%	1053389
Mark Arthur Pletts	Managing member/principal/cco	1 Apr 2015	25% - 50%	1508263
Jon David Kennedy	Managing director/principal	1 Apr 2015	Other	4870404

Based in Minneapolis

The principal office where Waypoint Capital Advisors, LLC performs its advisory services is located at 600 South Highway 169, Minneapolis, MN 55426, which is also the mailing address of the firm. An additional office of the firm is in Phoenix, AZ. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 612-979-2320. The normal business hours are 8:30am - 5:00pm cst on Monday - Friday. You can find more information about the New York firm at waypointcapitaladvisors.com.