Rhino Financial Corp (Richmond)

Rhino Financial Corp is an adviser based in Richmond. It manages $7.9 million of regulatory assets for 5 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdiction of California.

Rhino Financial Corp provides portfolio management for individuals and small businesses and portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Rhino Financial Corp: assets under management

The assets under management (AUM) of Rhino Financial Corp is $7.9 million, all of which is managed in discretionary accounts. The firm's AUM has gone down by -70% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $7.9 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.58 million each.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Rhino Financial Corp for their services and products based on a percentage of assets under management and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Rhino Financial Corp

Brad Allen Sellers has been acting as President since 1 Nov 1994. Leroy Leroy Sellers joined the executive team most recently as the Shareholder.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Leroy Leroy Sellers	Shareholder	1 Nov 1994	25% - 50%	4354921
Roberta Lynne Potridge	Shareholder	1 Nov 1994	25% - 50%	4354923
Richard Lee Sellers	Shareholder	1 Nov 1994	25% - 50%	4354924
Brad Allen Sellers	President	1 Nov 1994	25% - 50%	2581545

Based in Richmond

The principal office where Rhino Financial Corp performs its advisory services is located at 100 Concourse Boulevard, Richmond, VA 23059, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.