Urban Fund Management, LLC (Plano)


Urban Fund Management, LLC is a large advisory firm based in Plano. It manages $493.93 million of regulatory assets for 6 client accounts. It has been registered with the SEC as an adviser since 2013.

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Urban Fund Management provides portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Urban Fund Management: assets under management

The assets under management (AUM) of Urban Fund Management, LLC is $493.93 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 23% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $493.93 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $82.32 million each.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Urban Fund Management, LLC for their services and products based on a percentage of assets under management and performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Urban Fund Management serves?

The only and largest group of clients of Urban Fund Management is pooled investment vehicles with 6 clients and $493.93 million of assets under management. Among the 11 most similar advisory firms, Urban Fund Management has the 4th highest percentage of pooled investment vehicles out of all clients.


The amount of regulatory assets under management is $493.93 million for 6 clients. None of the firm’s clients are foreign persons or businesses.

Urban Fund Management also advises several private funds. Namely, six other private funds. The minimum investment commitment required of non-related persons is $2,000,000 for each fund.

Careers at Urban Fund Management, LLC

The company employs 2 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Michael Lee Mercer Member 1 Mar 2013 Other 6231865
Bonnie Colleen Shea Member 1 Mar 2013 75% - 100% 4737162
Matthew Thomas Kirby Chief compliance officer, chief financial officer 1 Mar 2013 Other 6231864
Fred Newton Diem Member 1 Mar 2013 Other 4737167

Based in Plano

The principal office where Urban Fund Management, LLC performs its advisory services is located at 1000 East 14 Th Street, Plano, TX 75074, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 972-543-8812 or by fax 972-543-8712. The normal business hours are 8:30am - 5:30pm on Monday - Friday. You can find more information about the New York firm at urbanoilandgas.com.