Veracity Capital LLC (Dallas)

Name: Veracity Capital LLC
Address: 5001 Spring Valley Road Suite 1130 E, Dallas, TX, 75244
Telephone: 844-508-7884

Veracity Capital LLC is a large advisory firm based in Dallas. It manages $345.28 million of regulatory assets for 176 client accounts. It has been registered with the SEC as an adviser since 2019 and has operated in the jurisdictions of Arizona, California, Florida, and 6 other states.

Veracity Capital provides financial planning services and portfolio management for individuals and small businesses. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Veracity Capital: assets under management

The assets under management (AUM) of Veracity Capital LLC is $345.28 million, all of which is managed in discretionary accounts. The company doesn't manage any assets belonging to foreign clients.

The firm manages $345.28 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.96 million each.

Investments

The firm invests in other assets the most. They account for 100% of the total AUM.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Veracity Capital LLC for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients John David Rogers serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of John David Rogers is high net worth individuals with 110 clients and $317.7 million of assets under management. Among the 13 most similar advisory firms, Veracity Capital has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $345.28 million for 176 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Veracity Capital doesn't advise any private funds.

Careers at Veracity Capital LLC

The company employs 14 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 14 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

John David Rogers has been acting as President since 1 Nov 2018. Michael Jonathan Mess joined the executive team most recently as the Chief Compliance Officer & Chief Strategy Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Michael Jonathan Mess	Chief compliance officer & chief strategy officer	1 Nov 2018	25% - 50%	5332104
Kevin Scott Gray	Chief executive officer	1 Nov 2018	25% - 50%	4609337
John David Rogers	President/chief operating officer	1 Nov 2018	25% - 50%	4666002

Based in Dallas

The principal office where Veracity Capital LLC performs its advisory services is located at 5001 Spring Valley Road Suite 1130 E, Dallas, TX 75244, which is also the mailing address of the firm. An additional office of the firm is in Costa Mesa, CA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 844-508-7884 or by fax N/A. The normal business hours are 9:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at veracitycapital.com.