Pfg Advisors, LLC (Phoenix)

Name: Pfg Advisors, LLC
Address: 3200 N. Central Ave, Phoenix, AZ, 85012
Telephone: (800) 405-8850

Pfg Advisors, LLC is a large advisory firm based in Phoenix. It manages $797.61 million of regulatory assets for 3,517 client accounts. It has been registered with the SEC as an adviser since 2015 and has operated in the jurisdictions of Arizona, California, Colorado, and 22 other states.

Pfg Advisors provides financial planning services, portfolio management for individuals and small businesses, and selection of other advisers. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

Pfg Advisors: assets under management

The assets under management (AUM) of Pfg Advisors, LLC is $797.61 million. The firm's AUM has grown by 590% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $677.05 million in discretionary accounts and $120.56 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $244.78 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $160.53 thousand.

Investments

The firm invests in investment and business development companies the most. They account for 59% of the total AUM. The second-largest asset type is exchange traded securities, which make up 21% of the firm’s portfolio. Investments in cash and cash equivalents form 11% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Pfg Advisors, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients James Peter Norwood serves?

The firm provides services to individuals, high net worth individuals, and corporations or other businesses. The largest group of clients of James Peter Norwood is individuals with 2,344 clients and $535.7 million of assets under management. Among the 8 most similar advisory firms, Pfg Advisors has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $797.33 million for 2,447 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Pfg Advisors doesn't advise any private funds.

Careers at Pfg Advisors, LLC

The company employs 75 people that are either part- or full-time employees. 84 percent of the employees work as investment advisers or researchers. 63 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees receive compensation from other entities for client referrals.

James Peter Norwood has been acting as President since 1 Jan 2016. Justin C Jolly joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Priority Financial Group	Sole member	1 Oct 2014	75% - 100%	45-5280570
Michael Thomas Prior	Chief executive officer	1 Oct 2014	Other	2646460
Justin C Jolly	Vp-compliance; chief compliance officer	1 Dec 2014	Other	5217598
Sara L Baker	Vp-program management	1 Mar 2015	Other	2808925
Stacy Mae Van Der Werp	Chief compliance officer	1 Sep 2015	Other	5501033
James Peter Norwood	President	1 Jan 2016	Other	1575203
Justin C Jolly	Chief compliance officer	1 Nov 2016	Other	5217598
Elliott Wayne Smith	Vp-compliance	1 Mar 2017	Other	1392412
Elliott Wayne Smith	Vp-compliance; chief compliance officer	1 May 2017	Other	1392412
Gregory Howard Culver	Chief compliance officer	1 Jan 2018	Other	1250645
Justin C Jolly	Chief compliance officer	1 Jan 2019	Other	5217598

Indirect Owners

The SEC currently registers 3 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Michael Thomas Prior	President/ceo	1 Jun 2012	75% - 100%	2646460
Justin C Jolly	Managing member	1 Jun 2014	Other	5217598
Inc. Cue Advisory Services	Owner	1 Oct 2018	50% - 75%	21033

Based in Phoenix

The principal office where Pfg Advisors, LLC performs its advisory services is located at 3200 N. Central Ave, Phoenix, AZ 85012, which is also the mailing address of the firm. An additional office of the firm is in Chandler, AZ. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (800) 405-8850 or by fax (623) 565-8055. The normal business hours are 8 am to 5 pm on Monday - Friday. You can find more information about the New York firm at priorityfinancialgroup.org.