Generation Portfolio Management Corp. (Toronto, Ontario)

Name: Generation Portfolio Management Corp.
Address: 22 St. Clair Avenue East, Toronto, Ontario, M4 T 2 S3
Telephone: 416-861-0774

Generation Portfolio Management Corp. is a mid-sized advisory firm based in Toronto, Ontario. It manages $70.88 million of regulatory assets for 779 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdictions of California, Florida, New York, and Texas.

Generation Portfolio Management Corp provides portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, and portfolio management for businesses and institutional clients. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Generation Portfolio Management Corp: assets under management

The assets under management (AUM) of Generation Portfolio Management Corp. is $70.88 million. The firm's AUM has gone down by -15% since the beginning of its operation, and $63.55 million of the total AUM is attributable to clients outside of the United States.

The firm manages $66.39 million in discretionary accounts and $4.48 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $86.79 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $320.24 thousand.

Investments

The firm invests in exchange traded securities the most. They account for 71% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 11% of the firm’s portfolio. Investments in pooled investment vehicles form 8% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Generation Portfolio Management Corp. for their services and products based on a percentage of assets under management and performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Generation Portfolio Management Corp serves?

The firm provides services to individuals, high net worth individuals, pooled investment vehicles, and corporations or other businesses. The largest group of clients of Generation Portfolio Management Corp is individuals with 604 clients and $35.66 million of assets under management. Among the 2 most similar advisory firms, Generation Portfolio Management Corp has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $70.88 million for 784 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 90% of the firm’s clients are foreign persons or businesses.

Generation Portfolio Management Corp doesn't advise any private funds.

Careers at Generation Portfolio Management Corp.

The company employs 24 people that are either part- or full-time employees. 54 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Randall Dov Abramson	President, chief executive officer, director	1 Sep 1999	Other	4487618
1346049 Ontario Limited	Shareholder	1 Sep 1999	75% - 100%	foreign
Adam Lyle Abramson	Director, chief compliance officer, vice-president	1 Jan 2002	Other	4535279
Herbert Nnn Abramson	Chairman, director	1 May 2002	Other	4535316
Bertha Alexandra Hidalgo	Chief financial officer	1 May 2017	Other	6919571

Indirect Owners

The SEC currently registers 1 indirect owner.

Name	Entity	Date acquired	Ownership	Employer ID
Randall Dov Abramson	President, director, shareholder	1 Aug 1999	75% - 100%	4487618

Based in Toronto, Ontario

The principal office where Generation Portfolio Management Corp. performs its advisory services is located at 22 St. Clair Avenue East, Toronto, Ontario, M4 T 2 S3, which is also the mailing address of the firm. The firm also has an office outside of the United States.

You can reach the main office by calling the phone number 416-861-0774 or by fax 416-867-9771. The normal business hours are 9am-5pm on Monday - Friday. You can find more information about the New York firm at linkedin.com/company/generation-portfolio-management-corp and its LinkedIn profile.