Hays Advisory, LLC (Franklin)

Name: Hays Advisory, LLC
Address: 436 Main Street, Franklin, TN, 37064
Telephone: 615-467-6070

Hays Advisory, LLC is a large advisory firm based in Franklin. It manages $292.85 million of regulatory assets for 1,219 client accounts. It has been registered with the SEC as an adviser since 2004 and has operated in the jurisdictions of Alabama, Arizona, Arkansas, and 29 other states.

Hays Advisory provides portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, selection of other advisers, publication of newsletters, and model portfolios on third party platforms. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Hays Advisory: assets under management

The assets under management (AUM) of Hays Advisory, LLC is $292.85 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 56% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $292.85 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $240.23 thousand each.

Investments

The firm invests in exchange traded securities the most. They account for 65% of the total AUM. The second-largest asset type is non-exchange traded securities, which make up 24% of the firm’s portfolio. Investments in cash and cash equivalents form 11% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Hays Advisory, LLC for their services and products based on a percentage of assets under management and subscription fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Donald Richard Hays serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Donald Richard Hays is individuals with 1,167 clients and $253.97 million of assets under management. Among the 10 most similar advisory firms, Hays Advisory has the 2nd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $292.85 million for 1,219 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Hays Advisory doesn't advise any private funds.

Careers at Hays Advisory, LLC

The company employs 10 people that are either part- or full-time employees. 40 percent of the employees work as investment advisers or researchers. 7 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Donald Richard Hays has been acting as President since 1 Nov 1999. Wendy Lynn Vasquez joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Donald Richard Hays	President	1 Nov 1999	50% - 75%	240723
Mark Tomas Dodson	Member, executive vice president	1 Jan 2001	Other	3173377
Jeffrey David Hays	Member, president	1 Oct 2001	Other	2247967
Keith Alan Hays	Member, executive vice president/secretary	1 Oct 2001	Other	1418497
John Wilson Hays	Shareholder	1 Oct 2001	Other	4494777
Wendy Lynn Vasquez	Chief compliance officer	1 Nov 2001	Other	2997750
Don Hays Irrevocable Trust Dtd 2007	Member	1 Dec 2007	Other	26-6165019
Donald Richard Hays	Member	1 Dec 2013	Other	240723
Jeffrey David Hays	Chairman of the board, member, director of product development	1 Jul 2016	Other	2247967
Keith Alan Hays	Member, president	1 Jul 2016	Other	1418497
Llc Cypress Capital	Managing member	1 Jan 2018	75% - 100%	46-5432156
Ian Disbrow Meiksins	Chief compliance officer	1 Jan 2018	Other	6911401
Wendy Lynn Vasquez	Chief compliance officer	1 May 2018	Other	2997750

Indirect Owners

The SEC currently registers 5 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Jeffrey David Hays	Sole trustee	1 Dec 2007	Other	2247967
Jeffrey David Hays	Member	1 Apr 2014	25% - 50%	2247967
Mark Tomas Dodson	Member	1 Apr 2014	25% - 50%	3173377
Keith Alan Hays	Member	1 Apr 2014	25% - 50%	1418497
Michael Preston Brooks	Member	1 Apr 2014	25% - 50%	4143729

Based in Franklin

The principal office where Hays Advisory, LLC performs its advisory services is located at 436 Main Street, Franklin, TN 37064, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 615-467-6070 or by fax (877) 632-4317. The normal business hours are 7:30 a.m -- 4:00 p.m. on Monday - Friday. You can find more information about the New York firm at haysadvisory.com.