Reby Advisors, LLC (Danbury)

Name: Reby Advisors, LLC
Address: 44 Old Ridgebury Road, Danbury, CT, 06810
Telephone: 203.790.4949

Reby Advisors, LLC is a large advisory firm based in Danbury. It manages $411.16 million of regulatory assets for 1,586 client accounts. It has been registered with the SEC as an adviser since 2012 and has operated in the jurisdictions of California, Connecticut, Florida, and 10 other states.

Reby Advisors provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and selection of other advisers. It prepares financial plans for approximately 600 clients. On top of advisory services, the firm doesn't engage in other business activities.

Reby Advisors: assets under management

The assets under management (AUM) of Reby Advisors, LLC is $411.16 million. The firm's AUM has grown by 93% since the beginning of its operation, and $36 thousand of the total AUM is attributable to clients outside of the United States.

The firm manages $409.67 million in discretionary accounts and $1.49 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $259.12 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $297.4 thousand.

Reby Advisors has custody of $300.6 million in cash and securities for 506 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 56% of the total AUM. The second-largest asset type is exchange traded securities, which make up 27% of the firm’s portfolio. Investments in state and local bonds form 6% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Reby Advisors, LLC for their services and products based on a percentage of assets under management, hourly charges, fixed fees, and commissions. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Robert John Reby serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Robert John Reby is high net worth individuals with 161 clients and $285.09 million of assets under management. Among the 11 most similar advisory firms, Reby Advisors has the 3rd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $409.16 million for 604 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Reby Advisors doesn't advise any private funds.

Careers at Reby Advisors, LLC

The company employs 13 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 9 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Robert John Reby has been acting as President since 1 Aug 1989. Robert J Reby & Company Inc. joined the executive team most recently as the Member.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Robert John Reby	President	1 Aug 1989	75% - 100%	1388157
Laurie A. Ham	Chief compliance officer	1 Oct 2006	Other	4975349
Laurie A. Ham	Chief operating officer	1 Apr 2008	Other	4975349
Robert J Reby & Company Inc.	Member	1 Jan 2011	75% - 100%	06-1289625

Indirect Owners

The SEC currently registers 1 indirect owner.

Name	Entity	Date acquired	Ownership	Employer ID
Robert John Reby	Managing member	1 Jan 2011	75% - 100%	1388157

Based in Danbury

The principal office where Reby Advisors, LLC performs its advisory services is located at 44 Old Ridgebury Road, Danbury, CT 06810, which is also the mailing address of the firm. An additional office of the firm is in New York, NY. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 203.790.4949 or by fax 203.743.3381. The normal business hours are 8:30 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at rebyadvisors.com.