Red Tortoise, LLC (Atlanta)

Name: Red Tortoise, LLC
Address: 4790 Huntley Drive, Atlanta, GA, 30342
Telephone: 404-667-0328

Red Tortoise, LLC is a large advisory firm based in Atlanta. It manages $110.63 million of regulatory assets for 97 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdictions of Georgia and Texas.

Red Tortoise provides portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and investment consulting services. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Red Tortoise: assets under management

The assets under management (AUM) of Red Tortoise, LLC is $110.63 million. The firm's AUM has gone down by -2% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $109.98 million in discretionary accounts and $652.19 thousand in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.2 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $130.44 thousand.

Investments

The firm invests in investment and business development companies the most. They account for 92% of the total AUM. The second-largest asset type is state and local bonds, which make up 5% of the firm’s portfolio. Investments in exchange traded securities form 2% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Red Tortoise, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Red Tortoise serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, and corporations or other businesses. The largest group of clients of Red Tortoise is high net worth individuals with 69 clients and $103.51 million of assets under management. Among the 11 most similar advisory firms, Red Tortoise has the 3rd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $110.63 million for 97 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Red Tortoise doesn't advise any private funds.

Careers at Red Tortoise, LLC

The company employs 4 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 4 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Rex Phillip Macey	Ceo/manager	1 Dec 2015	75% - 100%	1781700
William Gale Mcvay	Chief compliance officer	1 Jan 2018	Other	718549

Based in Atlanta

The principal office where Red Tortoise, LLC performs its advisory services is located at 4790 Huntley Drive, Atlanta, GA 30342, which is also the mailing address of the firm. An additional office of the firm is in Smyrna, GA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 404-667-0328. The normal business hours are by appointment only on Monday - Friday. You can find more information about the New York firm at redtortoisellc.com/.