Cross Financial Advisors, LLC (Beaverton)

Name: Cross Financial Advisors, LLC
Address: 16100 Nw Cornell Road #240, Beaverton, OR, 97006
Telephone: (503) 430-0563

Cross Financial Advisors, LLC is a large advisory firm based in Beaverton. It manages $159.25 million of regulatory assets for 1,194 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of Alabama, Arizona, California, and 9 other states.

Cross Financial Advisors provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Cross Financial Advisors: assets under management

The assets under management (AUM) of Cross Financial Advisors, LLC is $159.25 million. The firm's AUM has grown by 37% since the beginning of its operation, and $82.33 thousand of the total AUM is attributable to clients outside of the United States.

The firm manages $158.91 million in discretionary accounts and $343.31 thousand in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $133.31 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $171.65 thousand.

Investments

The firm invests in investment and business development companies the most. They account for 81% of the total AUM. The second-largest asset type is exchange traded securities, which make up 10% of the firm’s portfolio. Investments in cash and cash equivalents form 8% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Cross Financial Advisors, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Cross Financial Advisors serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, and corporations or other businesses. The largest group of clients of Cross Financial Advisors is individuals with 629 clients and $108.79 million of assets under management. Among the 9 most similar advisory firms, Cross Financial Advisors has the 3rd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $159.25 million for 710 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Cross Financial Advisors doesn't advise any private funds.

Careers at Cross Financial Advisors, LLC

The company employs 14 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 14 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Mathew Dean Whiteaker	Managing member / chief compliance officer	1 Apr 2017	50% - 75%	3260502
Jay S. Torgerson	Managing member / alternative regulatory contact	1 Jul 2017	50% - 75%	4275993

Based in Beaverton

The principal office where Cross Financial Advisors, LLC performs its advisory services is located at 16100 Nw Cornell Road #240, Beaverton, OR 97006, which is also the mailing address of the firm. An additional office of the firm is in Newberg, OR. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (503) 430-0563 or by fax (971) 249-0293. The normal business hours are 8:30 - 5:00 on Monday - Friday. You can find more information about the New York firm at crossfinancialmgmt.com.