Ground Swell Capital, LLC (Folly Beach)


Ground Swell Capital, LLC is a large advisory firm based in Folly Beach. It manages $1.05 billion of regulatory assets for 1 client accounts. It has been registered with the SEC as an adviser since 2012 and has operated in the jurisdiction of South Carolina.

Ground Swell Capital provides portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Ground Swell Capital: assets under management

The assets under management (AUM) of Ground Swell Capital, LLC is $1.05 billion, all of which is managed in discretionary accounts. The firm's AUM has grown by 112% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $1.05 billion in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.05 billion each.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Ground Swell Capital, LLC for their services and products based on performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Ground Swell Capital serves?

The only and largest group of clients of Ground Swell Capital is pooled investment vehicles with 1 clients and $1.05 billion of assets under management. Among the 6 most similar advisory firms, Ground Swell Capital has the 2nd highest percentage of pooled investment vehicles out of all clients.


The amount of regulatory assets under management is $1.05 billion for 1 clients. None of the firm’s clients are foreign persons or businesses.

Ground Swell Capital also advises several private funds. Namely, one hedge fund.

Careers at Ground Swell Capital, LLC

The company employs 10 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Joey Howard Foxhall Member, chief compliance officer 1 Jun 2010 Other 6008182
Scott Schumacher Howell Memeber 1 Jun 2010 Other 4210917
Kellen Lee Cooney Member 1 Jun 2010 Other 4666658
John Travis Howell Member 1 Jun 2010 Other 4329631
Brian Klump Lead developer 1 Sep 2010 Other 6151039
Benjamin Clifford Street Member 1 Aug 2011 Other 5165258

Based in Folly Beach

The principal office where Ground Swell Capital, LLC performs its advisory services is located at 105 West Huron Avenue, Folly Beach, SC 29439 The mailing address of the firm is Po Box 46, Folly Beach, SC 29439. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 843-588-5169 or by fax 843-410-5696. The normal business hours are 8am to 5pm on Monday - Friday.