Herndon Capital Management, LLC (Atlanta)

Name: Herndon Capital Management, LLC
Address: 191 Peachtree Street, Ne, Atlanta, GA, 30303
Telephone: 404-232-8801

Herndon Capital Management, LLC is a large advisory firm based in Atlanta. It manages $1.09 billion of regulatory assets for 305 client accounts. It has been registered with the SEC as an adviser since 2010 and has operated in the jurisdictions of Arizona, California, Colorado, and 24 other states.

Herndon Capital Management provides portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, and model portfolios to intermediaries. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Herndon Capital Management: assets under management

The assets under management (AUM) of Herndon Capital Management, LLC is $1.09 billion. The firm's AUM has gone down by -31% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $779.05 million in discretionary accounts and $310.3 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $17.71 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $1.19 million.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Herndon Capital Management, LLC for their services and products based on a percentage of assets under management and performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Drake John Craig serves?

The firm provides services to insurance companies, other investment advisers, and state or municipal government entities. The largest group of clients of Drake John Craig is state or municipal government entities with 9 clients and $528.19 million of assets under management. Among the 10 most similar advisory firms, Herndon Capital Management has the 2nd highest percentage of state or municipal government entities out of all clients.

The amount of regulatory assets under management is $1.07 billion for 296 clients. None of the firm’s clients are foreign persons or businesses.

Herndon Capital Management doesn't advise any private funds.

Careers at Herndon Capital Management, LLC

The company employs 8 people that are either part- or full-time employees. 25 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Drake John Craig has been acting as President since 1 Jan 2002. Kenneth Richard Holley has served as the Chief Investment Officer since 1 Jan 2002. Douglas Jay Vander Linde joined the executive team most recently as the Executive Committee Member/President/Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Kenneth Richard Holley	Executive committee member/chief investment officer/principal	1 Jan 2002	Other	1755084
Drake John Craig	Executive committee member/president/chief operations officer/principal	1 Jan 2002	Other	1984014
Randell Alfredine Cain	Executive committee member/principal	1 Jun 2002	Other	4661423
Mellissa Dianne Craig	Director of marketing and operations	1 May 2003	Other	5497736
Annette Michelle Marshall	Chief compliance officer	1 Jan 2006	Other	1989429
Inc. Atlanta Life Investment Advisors	Common stockholder	1 Jul 2009	50% - 75%	58-2631185
Arlene Bryan Pine	Director of marketing and client services	1 Jun 2011	Other	6047391
Shannon Denise Barnes	Director of operations	1 Jun 2011	Other	2496317
Kenneth Maurice Grimes	Director of research	1 Jul 2011	Other	3117091
Kathi Elizabeth Edwards	Director of administrative services	1 Jun 2012	Other	2930912
Yvonne Casandra King	Director of financial analytics	1 Jun 2012	Other	4520203
Yvonne Casandra Petty	Director of financial analytics	1 Jun 2012	Other	4520203
Kathi Elizabeth Edwards	Chief of staff	1 Mar 2015	Other	2930912
Matthew B Carney	Chief compliance officer	1 Jul 2016	Other	6689375
Geoffrey C Nnadi	Executive committee member/president	1 Jul 2016	Other	6694589
Douglas Jay Vander Linde	Executive committee member/president/chief compliance officer	1 Mar 2017	Other	1710149

Indirect Owners

The SEC currently registers 2 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Inc. Alonzo F. And Norris B. Herndon Foundation	Common stockholder	1 May 2001	50% - 75%	58-6036028
Atlanta Life Financial Group	Common stockholder	1 Jul 2009	75% - 100%	58-2618806

Based in Atlanta

The principal office where Herndon Capital Management, LLC performs its advisory services is located at 191 Peachtree Street, Ne, Atlanta, GA 30303, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 404-232-8801 or by fax 404-232-8815. The normal business hours are 8:30m-5:30pm on Monday - Friday. You can find more information about the New York firm at herndoncap.com.