Wipfli Hewins Investment Advisors LLC (San Mateo)


Wipfli Hewins Investment Advisors LLC is a large advisory firm based in San Mateo. It manages $1.64 billion of regulatory assets for 2,318 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of California, Florida, Illinois, and 5 other states.




Wipfli Hewins Investment Advisors provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, selection of other advisers, educational seminars and workshops, and turnkey asset management services. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Wipfli Hewins Investment Advisors: assets under management

The assets under management (AUM) of Wipfli Hewins Investment Advisors LLC is $1.64 billion. The firm's AUM has grown by 990% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $1.1 billion in discretionary accounts and $542.81 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $527.47 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $2.36 million.
Wipfli Hewins Investment Advisors has custody of $295.19 million in cash and securities for 58 clients in total but doesn’t act as a qualified custodian.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Wipfli Hewins Investment Advisors LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Wipfli Hewins Investment Advisors LLC

Jeffrey E. Stubbe has been acting as President since 1 Jun 2000. Diane Unwin Kelvie joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Llc Wipfli Financial Member 1 Jun 2000 50% - 75% 39-1947134
Llc Hewins Financial Advisors Member 1 Jun 2000 50% - 75% 94-3338956
Jeffrey E. Stubbe President 1 Jun 2000 Other 4359233
Jeffrey Edward Stubbe President 1 Jun 2000 Other 4359233
Roger Colburn Hewins Manager/sr. vice president 1 Jul 2000 Other 2205798
Naomi Ramsden Chief compliance officer 1 Feb 2004 Other xxx-xx-xxxx
Naomi Robinson Ramsden Chief compliance officer 1 Feb 2004 Other 4359258
Keley Renee Petersen Chief operating officer 1 Aug 2004 Other 1738238
Jeffrey Edward Stubbe Senior vice president 1 Oct 2008 Other 4359233
Roger Colburn Hewins President 1 Oct 2008 Other 2205798
Martha Roberts Post Chief operating officer/chief incestment officer 1 Oct 2008 Other 2719987
Diane Unwin Kelvie Chief compliance officer 1 Mar 2012 Other 6138499

Indirect Owners

The SEC currently registers 6 indirect owners.

Name Entity Date acquired Ownership Employer ID
Roger Colburn Hewins Manager/president of hfa 1 Oct 1999 50% - 75% 2205798
Roger Hewins Manager/president of whia 1 Jun 2000 75% - 100% 2205798
Llp Wipfli Ullrich Bertelson Sole member of wipfli financial, llc 1 Jun 2000 75% - 100% 39-0758449
Roger Colburn Hewins Manager/sr.vice president of whia 1 Jun 2000 50% - 75% 2205798
Wipfli Llp Sole member of wipfli financial, llc 1 Jun 2000 75% - 100% 39-0758449
Llc Wipfli Financial Member 1 Oct 2001 25% - 50% 39-1947134

Based in San Mateo

The principal office where Wipfli Hewins Investment Advisors LLC performs its advisory services is located at 400 South El Camino Real, San Mateo, CA 94402, which is also the mailing address of the firm. An additional office of the firm is in Rockford, IL. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 650-620-3040 or by fax 650-372-0813. The normal business hours are 8:00 am to 5:00 pm on Monday - Friday.