engage:BDR ROIC

¿Qué es el ROIC de engage:BDR?

El ROIC de engage:BDR Limited es N/A

¿Cuál es la definición de ROIC?

Return on invested capital (ROIC) is a financial ratio that measures how efficient a company is at allocating the capital under its control to profitable investments.

= NOPAT / Invested capital = EBIT * (1 - tax rate) / (2-year average liabilities + 2-year average shareholder equity)

Return on invested capital (ROIC) ratio gives investors a sense of how well a company is using money under its control to generate profitable returns.

ROIC can be used as a benchmark to calculate the valuation of companies across industries. A higher ROIC means the company is doing a better job of investing the money from shareholders and bondholders to run the business. A company is creating value if its ROIC exceeds 2%. If its ROIC is under 2%, the company is likely destroying value and has no excess capital to invest in future growth.

You can calculate ROIC with the following formula:


NOPAT = Net operating profit after tax
Invested Capital = Average total liabilities + Average shareholders' equity

The averages of liabilities and shareholders' equity are calculated as geometrical averages of the last two annual values from the company's balance sheet.

¿Qué hace engage:BDR?

engage:BDR Limited operates as an Internet-based marketplace platform and technology solution provider in the United States, Australia, and internationally. Its proprietary technology is used to optimize the sale of advertising inventory from digital publishers, including Websites and apps to advertisers and their agents, such as brands, agencies, and advertising platforms. The company's proprietary technology allows digital publishers to monetize available advertising space by making the inventory available to multiple advertisers, as well as provides various related technologies designed to help publishers; and ad exchange platform allows publishers to sell space for video advertising on webpages that do not have video content. engage:BDR Limited was founded in 2009 and is based in West Hollywood, California.