The Cambridge Strategy (Asset Management) Limited (London)


The Cambridge Strategy (Asset Management) Limited is a mid-sized advisory firm based in London. It manages $83.53 million of regulatory assets for 6 client accounts. It has been registered with the SEC as an adviser since 2008.

The Cambridge Strategy (Asset Management) Limited provides portfolio management for investment companies, portfolio management for pooled investment vehicles, and portfolio management for businesses and institutional clients. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

The Cambridge Strategy (Asset Management) Limited: assets under management

The assets under management (AUM) of The Cambridge Strategy (Asset Management) Limited is $83.53 million, all of which is managed in discretionary accounts. The firm's AUM has gone down by -56% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $83.53 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $13.92 million each.
The Cambridge Strategy (Asset Management) Limited has custody of $940.07 thousand in cash and securities for 1 client in total but doesn’t act as a qualified custodian.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay The Cambridge Strategy (Asset Management) Limited for their services and products based on a percentage of assets under management and performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients The Cambridge Strategy (Asset Management) Limited serves?

The only and largest group of clients of The Cambridge Strategy (Asset Management) Limited is investment companies with 6 clients and $83.53 million of assets under management. Among the 5 most similar advisory firms, The Cambridge Strategy (Asset Management) Limited has the highest percentage of investment companies out of all clients.

The amount of regulatory assets under management is $83.53 million for 6 clients. 41% of the firm’s clients are foreign persons or businesses.

The Cambridge Strategy (Asset Management) Limited doesn't advise any private funds.

Careers at The Cambridge Strategy (Asset Management) Limited

The company employs 26 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
A Hammond Limited Share managing member 1 Sep 2006 25% - 50% foreign entity
A J Black Limited Share managing member 1 Sep 2006 25% - 50% foreign entity
Peter Jarvis Henricks Ceo managing member 1 Sep 2006 Other 5539044
David Russell Thompson Cio managing member 1 Sep 2006 Other 5539043
Peter Henricks Ceo 1 Sep 2006 Other xxx-xx-xxxx
A Hammond Black Share 1 Sep 2006 25% - 50% xxx-xx-xxxx
A J Black Ltd Share 1 Sep 2006 25% - 50% xxx-xx-xxxx
Hugo Lynch Llc Share managing member 1 Apr 2007 25% - 50% 26-1168403
Edward Daniel Baker Executive chairman managing member 1 Apr 2007 Other 2121389
Derek Doupe Director 1 Feb 2008 Other xxx-xx-xxxx
Anthony Edward Henry Coo elected manager 1 Feb 2011 Other 5895614
Brown Gregory Cco, elected manager 1 Mar 2014 Other 6566099
Loewenthal Hugh Vice chairman , elected manager 1 Jul 2015 Other 6566100

Indirect Owners

The SEC currently registers 5 indirect owners.

Name Entity Date acquired Ownership Employer ID
Rosemary Boccio Baker Trustee 1 Jul 2001 Other 5556897
Edward Daniel Baker Trustee 1 Jul 2001 Other 2121389
Lee Mei Heung Share 1 Sep 2006 25% - 50% 5553236
A Hammond Ltd Share 1 Sep 2006 25% - 50% foreign
Edward D Baker Iii Ttee And Rosemary Boccio Baker Ttee U/A Dtd 07/05/01 Community Property Trust Share 1 Apr 2007 25% - 50% 26-2969050

Based in London

The principal office where The Cambridge Strategy (Asset Management) Limited performs its advisory services is located at 7 Th Flr, Berger House, London, W1 J 5 Ae, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 44 (0)20 7659 9830 or by fax 44 (0)20 7659 9849. The normal business hours are 7:30 - 5:00 on Monday - Friday. You can find more information about the New York firm at thecambridgestrategy.com.

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