401 K Generation (Lake Mary)

401 K Generation is a pension cosultant based in Lake Mary. It manages $108.98 million of regulatory assets for 327 client accounts. It has been registered with the SEC as an adviser since 2010 and has operated in the jurisdictions of Alabama, Arizona, California, and 31 other states.

401 K Generation provides portfolio management for individuals and small businesses, pension consulting services, selection of other advisers, and erisa 3 (16) services. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

401 K Generation: assets under management

The assets under management (AUM) of 401 K Generation is $108.98 million. The firm's AUM has grown by 19144% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $92.28 million in discretionary accounts and $16.69 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $319.32 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $439.31 thousand.

Investments

The firm invests in investment and business development companies the most. They account for 79% of the total AUM. The second-largest asset type is exchange traded securities, which make up 12% of the firm’s portfolio. Investments in cash and cash equivalents form 5% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay 401 K Generation for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients 401 K Generation serves?

The firm provides services to individuals and pension and profit sharing plans. The largest group of clients of 401 K Generation is pension and profit sharing plans with 179 clients and $88.46 million of assets under management. Among the 9 most similar advisory firms, 401 K Generation has the highest percentage of pension and profit sharing plans out of all clients.

The amount of regulatory assets under management is $93.17 million for 304 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

401 K Generation doesn't advise any private funds.

Careers at 401 K Generation

The company employs 15 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Indirect Owners

The SEC currently registers 2 indirect owners.

Based in Lake Mary

The principal office where 401 K Generation performs its advisory services is located at 195 International Parkway, Lake Mary, FL 32746, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (407) 636-6689 or by fax (888) 469-3970. The normal business hours are 8:00am-5:00pm on Monday - Friday. You can find more information about the New York firm at 401kgeneration.com.

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