Afa Advisor Services LLC (Calabasas)

Afa Advisor Services LLC is a large advisory firm based in Calabasas. It manages $205.35 million of regulatory assets for 986 client accounts. It has been registered with the SEC as an adviser since 2003 and has operated in the jurisdictions of Arizona, California, Florida, and 17 other states.

Afa Advisor Services provides financial planning services, portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, and pension consulting services. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Afa Advisor Services: assets under management

The assets under management (AUM) of Afa Advisor Services LLC is $205.35 million. The firm's AUM has grown by 228% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $141.56 million in discretionary accounts and $63.78 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $176.95 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $342.92 thousand.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Afa Advisor Services LLC for their services and products based on a percentage of assets under management, hourly charges, fixed fees, and performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Afa Advisor Services LLC

Alan Lee Shorr has been acting as President since 1 Oct 2003. Morrie Wolbrum Reiff joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Morrie Wolbrum Reiff	Managing partner	1 Mar 2003	Other	1317814
Alan Lee Shorr	President	1 Oct 2003	50% - 75%	1040305
Morrie Wolbrum Reiff	Vice president	1 Oct 2003	50% - 75%	1317814
Ellen Ronnie Friedman	Chief compliance officer	1 Feb 2005	Other	424527
Marion A Kashan	Chief compliance officer	1 Feb 2009	Other	2482779
Alan Lee Shorr	Passive shareholder	1 Jan 2010	50% - 75%	1040305
Morrie Wolbrum Reiff	Chief compliance officer	1 Apr 2010	50% - 75%	1317814

Indirect Owners

The SEC currently registers 2 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Afa Holdings Inc	Active	1 Oct 2003	75% - 100%	76-0732659
Llc Afa Holding	Active	1 Oct 2003	75% - 100%	76-0732659

Based in Calabasas

The principal office where Afa Advisor Services LLC performs its advisory services is located at 26637 West Agoura Road, Calabasas, CA 91302, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 818-708-0111 or by fax 818-444-8866. The normal business hours are 7:30 am - 4:30 pm pst on Monday - Friday.