Pineapple Capital Management, LLC (Lafayette)

Pineapple Capital Management, LLC is a large advisory firm based in Lafayette. It manages $179 million of regulatory assets for 4 client accounts. It has been registered with the SEC as an adviser since 2014 and has operated in the jurisdiction of California.

Pineapple Capital Management provides portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Pineapple Capital Management: assets under management

The assets under management (AUM) of Pineapple Capital Management, LLC is $179 million. The firm's AUM has grown by 41% since the beginning of its operation, and $11 million of the total AUM is attributable to clients outside of the United States.

The firm manages $66 million in discretionary accounts and $113 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $22 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $113 million.

Investments

The firm invests in exchange traded securities the most. They account for 60% of the total AUM. The second-largest asset type is government bonds, which make up 38% of the firm’s portfolio. Investments in cash and cash equivalents form 2% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Pineapple Capital Management, LLC for their services and products based on a percentage of assets under management and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Pineapple Capital Management serves?

The firm provides services to pooled investment vehicles and corporations or other businesses. The largest group of clients of Pineapple Capital Management is corporations or other businesses with 1 clients and $113 million of assets under management. Among the 7 most similar advisory firms, Pineapple Capital Management has the highest percentage of corporations or other businesses out of all clients.

The amount of regulatory assets under management is $179 million for 4 clients. 6% of the firm’s clients are foreign persons or businesses.

Pineapple Capital Management also advises several private funds. Namely, three hedge funds. The minimum investment commitment required of non-related persons is $1,000,000 for each fund.

Careers at Pineapple Capital Management, LLC

The company employs 2 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Donald Steward Kennedy	Managing member	1 Apr 2014	75% - 100%	267720
Lily Sjamsudin	Chief compliance officer, operations manager	1 Apr 2014	Other	2578552

Based in Lafayette

The principal office where Pineapple Capital Management, LLC performs its advisory services is located at 3697 Mt. Diablo Blvd., Lafayette, CA 94549, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 415-392-0422. The normal business hours are 6:30 a.m. - 3:00 p.m. on Monday - Friday.