Fac Wealth Management, LLC (Naples)


Fac Wealth Management, LLC is a large advisory firm based in Naples. It manages $199.52 million of regulatory assets for 1,104 client accounts. It has been registered with the SEC as an adviser since 2007 and has operated in the jurisdiction of Florida.

Fac Wealth Management provides financial planning services, portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, pension consulting services, and market timing services. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Fac Wealth Management: assets under management

The assets under management (AUM) of Fac Wealth Management, LLC is $199.52 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 35% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $199.52 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $180.72 thousand each.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Fac Wealth Management, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Fac Wealth Management, LLC

Steven Troy Merkel joined the executive team most recently as the Managing Director.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Daniel Adam Bernstein Managing member / chief compliance officer 1 Oct 2007 75% - 100% 2531346
Brant Mitchell Keller Managing member 1 Dec 2007 75% - 100% 2412807
Donna Henson Keller Chief compliance officer 1 Dec 2007 Other 2299435
Llc Financial Advisory Consultants Member 1 Aug 2008 75% - 100% 59-3605179
Inc. Mesa Financial Advisors Majority shareholder 1 Aug 2008 75% - 100% 20-2614986
Christopher James Reedy Chief compliance officer 1 Jan 2010 Other 2390079
L. Edward Baker Chief executive officer 1 Jan 2010 Other 1943143
Steven Troy Merkel Managing director 1 Feb 2010 Other 2477573

Indirect Owners

The SEC currently registers 6 indirect owners.

Name Entity Date acquired Ownership Employer ID
L. Edward Baker Shareholder 1 Feb 1999 75% - 100% 1943143
Llc Baker Capital Shareholder 1 Nov 2007 75% - 100% 41-1955119
Donna Henson Keller Managing member 1 Jan 2008 50% - 75% 2299435
Brant Mitchell Keller Managing member 1 Aug 2008 50% - 75% 2412807
Inc. Mesa Financial Advisors Member 1 Nov 2008 75% - 100% 20-2614986
Inc. Mesa Holdings Shareholder 1 Nov 2008 75% - 100% 20-2173722

Based in Naples

The principal office where Fac Wealth Management, LLC performs its advisory services is located at 9015 Strada Stell Court, Naples, FL 34109, which is also the mailing address of the firm. An additional office of the firm is in South Miami, FL. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (239) 596-0118 or by fax (239) 596-0180. The normal business hours are 9 am to 5 pm on Monday - Friday.